Mohriz Abbasi's Portfolio
Road Skills Driving School
Freelance Website Designer & Marketing Specialist
I worked as a Social Media Marketing and Graphic Designer for Road Skills Driving School, where I developed the company’s brand identity, website, and digital marketing strategy.
My work included logo and branding design, social media content creation, digital advertisements, and a video commercial to enhance brand awareness and customer engagement.
Through a combination of strategic social media marketing and visually compelling advertisements, I successfully increased road test bookings by 20% and boosted website traffic by 15% using SEO techniques and web analytics.
One of my first tasks as a freelance designer for Road Skills Driving School was to develop a strong and recognizable brand identity. The company needed a logo that clearly reflected its core values—road safety, education, and professionalism.
Using Adobe Illustrator and Photoshop, I designed a logo that visually captured these elements:
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A steering wheel with hands to symbolize driving skills and control.
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A graduation cap to represent learning, achievement, and student success.
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A color palette of orange, gray, and black, chosen to convey energy, professionalism, and trust.
Once the logo was finalized, I ensured brand consistency by applying the design across all marketing materials, reinforcing the school's credibility and making it easily recognizable to potential students.
Brand Identity & Logo Design
Contact Banner Design
I was also given the task to create a professional and eye-catching branding for easy accessibility
To enhance the company’s visibility and professionalism, I designed a contact banner displaying essential business information, including:
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Company Name & Logo
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Instructor Name
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Phone Number
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Main Business Location Addresses
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Slogan emphasizing the school’s quality instruction and achievement
This banner was optimized for both print and digital use, ensuring brand consistency across platforms.
Social Media Promotional Ads
I was also given the responsibility for creating engaging visual content to drive traffic and increase bookings. I was able to use my skills with Adobe suite applications such as Illustrator and Photoshop to create such advertisments.
I created a variety of promotional advertisements for Road Skills Driving School, designed to:
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Increase awareness of driving packages & discounts
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Maintain a consistent brand aesthetic
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Use engaging visuals & clear messaging to attract new customers
I the strategically posted these ads on Facebook for the company, where I incorporated:
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Hashtags & keywords to improve visibility
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Persuasive ad copy that highlighted key services
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Targeted audience engagement techniques
Impact: Helped boost road test bookings by 20% through targeted ad campaigns.
Special Holiday Promotional Ads
I also implemented seasonal marketing strategies to enhance customer engagement.
In addition to regular promotions, I designed holiday-themed advertisements to attract new customers and maximize engagement during peak seasons.
These campaigns included:
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Halloween Promotions and ads
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Christmas & New Year Ads – Festive ads to encourage holiday sign-ups.
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Easter Specials – Promotional offers to boost spring enrollments.
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Diwali Advertisements – Celebratory designs to promote company.
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Thanksgiving Promotions – Gratitude-driven campaigns to bring in new audiences.
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Holi Advertisements – Vibrant, color-themed marketing materials.
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Good Friday & Labour Day Ads – Targeted promotions for long weekends.
By leveraging seasonal marketing, Road Skills Driving School was able to attract new customers and increase engagement, tapping into the excitement of key holidays with relevant and timely offers.
Facebook Social Media Management
As the social media manager for Road Skills Driving School, I developed and executed targeted marketing strategies to enhance brand awareness and customer interaction.
Key responsibilities included:
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Creating and scheduling regular Facebook posts to maintain audience engagement.
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Writing compelling captions and bios that encouraged user interaction and inquiries.
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Utilizing relevant and trending hashtags to boost post visibility and reach a wider audience.
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Providing clear contact information (email and phone numbers) to make it easy for potential customers to inquire and book lessons.
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Using Facebook Analytics to track ad performance and optimize content for better engagement.
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Using Google Adwords to put up and display advertisements to company site to boost engagement.
Impact:
By implementing these strategies, I successfully increased overall brand engagement and visibility, leading to a 15% increase in website traffic and a higher conversion rate for driving lesson bookings.
Video Advertisement for Road Skills Driving School
I was tasked to also create dynamic content to capture audience attention.
To enhance the school’s marketing strategy, I produced a video advertisement through Adobe After Effects and Premiere showcasing:
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Professional driving lessons in action
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Key services offered
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Location & contact details
The video was shared across Facebook & digital platforms, attracting new learners and reinforcing brand credibility.
Final Takeaways
From working for the RoadSkills Company I was able to successfully gain experience in the following:
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Designed and developed a cohesive brand identity for Road Skills Driving School
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Created and managed social media campaigns that increased engagement and bookings
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Leveraged SEO & analytics to track and improve marketing strategies
Produced digital content (graphics & video) to enhance brand presence
This experience strengthened my digital marketing, branding, and content creation skills, all of which I am excited to apply in my future roles